Link: The Connection That Built the Web
A link is a connection between two web pages, both for users and for how search engines navigate the web. This guide explains the basics.
A link is a connection from one web page to another, guiding users and search engines across the web.
What a Link Is
A link is the connection between two pages: clickable text or media that takes a user from one place to another.
Links are how people move through the web and how crawlers find new pages.
The Types
Internal links connect pages within the same site, while external links point to other sites, and backlinks point back to yours.
Each type plays a different role in your SEO.
Why Links Matter
- Crawlers follow links to discover new pages.
- Links pass authority and relevance signals.
- Backlinks remain a core ranking factor.
- Internal links help users and engines navigate.
How to Use Them Well
- Write descriptive anchor text for every link.
- Link to related pages that genuinely help.
- Earn backlinks naturally through good content.
- Fix broken links, which waste both signals.
The detail: a guide links to a related article with clear anchor text.
The follow: crawlers walk the link and users click it naturally.
The result: the linked page gets discovered and understood faster.
The lesson: every link is a small vote of relevance and a path for discovery.
Quick Tip
Treat every link you publish as both a user shortcut and a crawler breadcrumb, and write the anchor text accordingly.
Frequently Asked Questions
Link, Bottom Line
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Pick one you control, keep it fast and updated, and the technical ceiling stays high.