Link Juice: The Power That Flows Through Links
Link juice is the ranking power that passes from page to page through links. This guide explains how it flows and what dilutes it.
Link juice is the ranking power that passes from one page to another through links.
What Link Juice Is
Link juice is the informal name for the authority a page passes to another page when it links to it.
It is the flow that makes backlinks valuable.
How It Flows
A page that carries authority divides some of it among every link it points out, and each receiving page gains from the flow.
Internal links spread it across your site; backlinks pour it in from outside.
What Dilutes It
- Nofollow links do not pass link juice.
- Linking out to many pages splits the flow.
- Redirects can leak or misdirect it.
- Low-authority pages pass very little.
How to Earn It
- Win links from trusted, relevant sites.
- Link internally to your most important pages.
- Keep redirects clean and intentional.
- Let authority flow where it helps rankings most.
The flow: a high-authority site links to one of your posts.
The effect: authority pours in and the page climbs.
The spread: you link from that page to two supporting pages, splitting the flow.
The lesson: link juice rewards the pages you point it at.
Quick Tip
Spend your link juice deliberately: link internally toward the pages you most want to rank, and protect it from leaking redirects.
Frequently Asked Questions
Link Juice, Bottom Line
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