Local Finder: The Full View Beyond the Local Pack
The local finder is the expanded local results view that appears when you click the local pack. This guide explains how to rank in it.
The local finder is the expanded view of local results that opens when you click into the local pack.
What the Local Finder Is
The local finder is the full-page local results view, showing a larger map and many more businesses than the compact local pack.
It opens when you click a result in the pack or search with strong local intent.
How It Differs from the Pack
The local pack shows just a handful of businesses on the search page, while the finder gives the full ranked list on a dedicated view.
Ranking in the finder is a step beyond the pack, but it works on the same signals.
What Drives It
- Proximity to the searcher.
- Relevance of your categories and services.
- Reviews, ratings, and profile strength.
- Consistent local citations.
How to Rank There
- Optimize your Google Business Profile fully.
- Use categories that match what people search.
- Keep details consistent across the web.
- Earn and respond to reviews steadily.
The click: a user taps into the local results for a full-page view.
The view: the finder lists dozens of businesses with a map on top.
The position: a well-optimized business ranks in the top group.
The lesson: the finder rewards the same local signals done well.
Quick Tip
Rank where people click: the full local finder gets the most engagement, so treat it as your main local ranking target.
Frequently Asked Questions
Local Finder, Bottom Line
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